HOI: A Future Full of Joy – Meet Dr. Arno van der Hoeven

Thinking about my future career, I usually find myself struggling to visualize what it actually should be. How to choose the best option? Is there something that I can do to make a future work pleasant?

What if I still can’t decide my occupation after graduation?

I know, from time to time, each of us thinks in the same way. Unfortunately, there are no exact answers to these questions… But no worries! I found a person who shows, by his own experiences, that an exciting career is a reality that each of us is able to achieve!

Meet Arno van der Hoeven – an assistant professor in the Department of Media & Communication and a lecturer of the ‘Media industries and Audiences’ course in BA-1 of IBCoM, and other Master’s courses. In his interview, he shed light on his way to a job for life.

For Arno, it was only at the end of the bachelor that he understood that he wanted to do a PhD and proceed in the academic field. “I hold a master’s degree in communication studies but then got interested in sociology, which at the end became my second master program. I was studying for almost 6 years but do not regret it and now I am really happy about this decision.”

What really drives Arno in his job is the combination of teaching and research. Research is a possibility to study particular topics of interest, while at the lectures he discusses the findings with students and receives different views on the topic. This interaction gives Arno a lot of energy. Especially the international orientation of our program, which makes the interchange of knowledge fascinating both for students and for the teacher.

During the lectures, Arno usually gives a lot of examples on the topic he is definitely passionate about – music. “Music is a significant part of my own life. I listen to it a lot and often go to concerts.” Arno’s recent research is indeed also focused on it. He is currently involved in ‘POPLIVE’, a research project about trends in the live music industries. His own investigation is dedicated to the role of live music in urban development.

Many people in our course get a deep understanding of the subject in question when music-related cases were provided. “Music is a form of communication for me. I find it interesting how people connect to music and how music can be an expression of collective identities.” No surprise, it was relatively easy and always interesting to follow lectures and learn new theories within the course as they were explained by something each of us relates to in everyday life.

When I finally asked Arno about the genres of music he likes the most, he mentioned that his musical taste was quite broad. Starting from indie rock, Arno currently listens a lot to hip-hop as for him “…it’s really an urban genre which connects you to the culture of the city. And I like the storytelling and how it developed certain musical new conventions”. I was very interested in finding out about what song drives such a passionate person. Arno shared one of his personal playlists – titled ‘a city walk’ with his favorite songs.

Enjoy this inspiring music and make it happen!


Author: Varya
Editor: Ayesha

Internships, A Guide

With fourth term almost knocking on our doors, us second year IBCoM students are starting to get closer to the scary, but exciting internship period.

Some of you might already have a secure intern spot in your favourite company, others are yet to start applying, and then there’s people like me who check their inbox every second in hope that someone was impressed enough to reply. Whatever your situation is, here’s a guide to help you nail your internship and possibly be rewarded with a full-time job when the time comes.

Continue reading “Internships, A Guide”

Humans of IBCoM – Anne, the #FITGIRLCODE from IBCoM

Anne's story

I first met Anne during the careers days, when attending the lecture (presented by her and her colleague) on the #FITGIRLCODE community. As soon as I found out she is an IBCoM student just as me, I asked her whether she would like to sit down for an interview. Thinking that she didn’t have an interesting enough story to tell, Anne was really surprised by my offer but still agreed to tell me more about her life – which turned out to be quite fascinating.

First of all, Anne comes from the South of Netherlands and moved to Rotterdam when she was 20 years old, ready to start the IBCoM program. As a third-year student who is almost done with her studies, these are her thoughts about the program: “Like many students out there I wasn’t quite sure what I wanted to do in my future. I was interested in marketing and advertising, but also liked the idea of writing articles so I thought IBCoM was the study program that suited me the most, although I was never 100% sure about it. In the end, however”, says Anne, “it turned out to be the perfect match for me and I am really glad my choice turned out to be the best one.” Anne’s advice for current first-year students who are still doubting the program, is to not quit yet – “The great thing about IBCoM is that in your second year you get to choose your courses and choose as consequence the direction in which you want to go. Have patience because greater things are definitely coming.” Another aspect Anne really enjoyed is the possibility to do an internship – and hers was one many girls would be jealous of. It all started during one of the guest lectures organized by the faculty, where Anne met one of the representative of #FITGIRLCODE – an online community for women who want to have a healthy and happy lifestyle, which started as an Instagram account. It wasn’t long before she was an official intern at #FITGIRLCODE, enjoying her internship which soon turned out to be her part-time job. “Just like I chose IBCoM without being 100% sure about it, I decided to try out whether a position in brand relations fit me, which turned out to be one of the most amazing experiences of my life and which in the end provided me with a job I very much like and enjoy.” Anne is happy that she has made some good decision concerning her study/career so far. However, because good things in life do not come without sacrifices, Anne had to give some things up: “I decided not to go on exchange, mostly to be able to continue working there. Although I still would have loved to go abroad, in the end I am very happy with my decision”.

When asked whether you have to lead a certain lifestyle when working at #FITGIRLCODE, Anne said: “You definitely have to like and enjoy what you are talking about and promoting, but of course each one of us has different lifestyles and just does her own thing. I am vegan for example, but that doesn’t mean everyone in the team is as well.” On that note Anne shared some advice on how to feel accomplished on a fitness and nutrition level: “Find something that works for you, whether it is working out 5 times a week or only once. Find food and specific recipes that you like and don’t make eating healthy look like a struggle.” One of Anne’s favourite meals is pasta, followed by a delicious dessert – Ben & Jerry’s Vegan Ice-cream which she’s been waiting for for many years.